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MP No. 1.394: seven Série A clubs left without main sponsor after betting ban on jerseys
Equipe casino24
10/19/2026
Seven of the 14 Série A clubs that had betting operators as main sponsors were left without a brand on the chest of their jerseys after MP No. 1.394, dated September 25, 2026, came into effect. According to BNLData, Bahia, Cruzeiro, Grêmio, Vitória, Palmeiras, Chapecoense and Atlético-MG played matches with the main jersey space empty.
The ban affected existing sponsorship contracts and forced clubs to seek alternatives in the middle of the season. Of the 14 that displayed betting operator brands, half were unable to replace the sponsor in time.
Weight of betting operators in club revenue
The loss of advertising space affects a significant financial stream. According to consulting firm Sports Value, cited by BNLData, betting operators accounted for 34% of marketing revenues for the 20 largest Brazilian football clubs in 2025. The clubs generated R$ 3.2 billion in marketing revenues that year, of which approximately R$ 1.1 billion originated from contracts with betting companies.
Replacements and protests on jerseys
Not all clubs were left with an empty space. According to Poder360, São Paulo and Fluminense replaced Superbet with Superscore in the main sponsor slot. Santos announced Agibank to fill the space until the end of the season. Internacional has been without a permanent main sponsor since its contract termination with Alfabet in January 2026, a situation that predated the Provisional Measure itself, according to Poder360.
Three clubs took their dissatisfaction onto the pitch. According to Poder360, Flamengo, Fluminense and São Paulo displayed protest messages against the measure on their jerseys.
What may still change
According to Poder360, Justice Luiz Fux, the rapporteur for the lawsuits on the matter at the STF, is only expected to review the case after the runoff election, scheduled for October 25. The provisional measure still needs to be voted on by the National Congress to become permanent, within a 120-day deadline. The clubs' situation may change depending on the legislative proceedings and a potential ruling by the Supreme Court.
- MP No. 1.394 published in the Diário Oficial da União, prohibiting fixed-odds betting advertising throughout the national territory.
- Secom authorizes the sale of stock jerseys that still carried betting operator brands.
- Poder360 publishes a survey showing that 7 Série A clubs are without a main sponsor.
- Article 16 of MP No. 1.394 prohibits communication, advertising and promotional actions related to fixed-odds betting throughout the national territory, according to the text published in the DOU.
- Secom authorized on October 5, 2026 the sale of stock items with betting operator logos, partially easing the impact on merchandise already produced (Poder360).
- Internacional has been without a permanent main sponsor since its contract termination with Alfabet in January 2026, before the publication of the Provisional Measure (Poder360).